We were asked to give local interpretation to Absolut Vodka’s international platform, ABSOLUT BLANK, that calls artists around the world to fill the iconic Absolut bottle with their original work.
Nir hod, one of Israel’s major artists and a rising star in the international art scene, designed five original bottles for the campaign. The campaign was based on a billboard created by Hod, combining special custom made colorful light effects, placed in Rabin square in Tel Aviv. The project was accompanied by a website that presents Hod’s work and also features a documentary about his work in NY and Tel Aviv.
The result was a chubby PR portfolio.