Briefstrengthen Absolut’s artistic angle and connect the brand to the Israeli creative scene.
Strategy:We decided to create a special Absolut blank edition, dedicated to Tel Aviv’s nightlife.
Activity: We chose Pilpepled. a major street artist, a brilliant designer, and a primary character in Tel Aviv’s nightlife scene. Pilpeled’s bottle offers a peak into a Tel Aviv boulevard at night time, surrounded by oriental elements. This is the first time that Absolut Blank dedicates a special edition to an Israeli city, and the first time an Israeli artist wins this honor.
The limited edition of the bottle entered the market on April 2013, alongside a billboards campaign.