Recipe for the perfect bread

Berman’s Bakery is the second largest commercial bakery in Israel. We have been working with them for more than 2 years. Our first joint project was to rebrand the bakery and redesign their entire visual language.

To launch the new logo and branding, we turned to New York based kinetic Artist Joseph Herscher, the man behind the viral page turner video.
Especially for Berman, Herscher created “The recipe for the perfect bread”.

The video was first aired on Channel 2’s “Live at night”, and received more than 5,000 likes and almost 1,000 shares on the program’s Facebook page.

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