On April 2014, superb music project Boiler Room visited Tel Aviv for the first time, in a cooperation with Ballantine’s whiskey. Boiler Room is a joyful collective that broadcasts live dj sets from across the world. The sets are streamed on real time, and later archived and available to watch and listen to on demand. The Boiler Room has become a great asset for dance music lovers, and the group’s visit in Tel Aviv is a significant recognition in the local nightlife scene.
For 3 days, 3 Boiler Room events took place in 3 different spots in Tel Aviv: Rotchild 12, Alphabet and beit Hamidot.
We communicated the events on Ballantine’s Facebook page, and also created and handed out special Boiler Room TLV & Ballantine’s kits, handed them to a selected group of local nightlife figures and invited them to one of the events. Allenby Studio designed the invitations and the tote bag.