Do good, feel great and inspire others! To introduce the new Happy Deed app and show others the ease of doing a happy deed, we went out on the streets armed with stickers and the Happy Deed message. Surprising a stranger; how easy and cool is that?
For example, a tram ticket can be used twice, and we made sure others could re-use these by simply sticking their tickets on the tram for other travelers. The animation explains our activation and the case video shows how our day went.

Posted in Campaign, Guerilla