Pepsi Max Top Street Food feat. Larry Thomas, Seinfeld’s Soup Nazi

Pepsi Max Top Street Food is a cross platform campaign, linking Pepsi Max with the delicious Israeli street food scene. The activity centers on a list of the 50 best street food spots in Israel – as chosen by Pepsi Max together with a team of food journalists and experts.
In order to launch Pepsi Max Top Street Food, we invited Larry Thomas, who played the iconic “Soup Nazi” character in Seinfeld, to Israel. Together with brilliant director Niv Majar we created a comic video starring the Soup Nazi, praising the Israeli street food scene. Thomas is also the star of the Pepsi Max Top Street Food extensive billboard campaign.

Posted in Allenby, Campaign, Digital, Film