The new Levi’s Commuter is a clothing line designed for cyclists.
For the Parisian launch, we were asked to come up with an experience that will capture the spirit of urban cycling.
We came up with a unique activity that allowed customers to try the commuter gear on and actually experience it on the move while riding a bike.
A special photo booth made it even more fun, giving customers the opportunity to take a photo of themselves riding in the streets of San Francisco and share it on social media.
A huge wallpaper photo was designed to simulate fast movement while the bike’s peddles were actually moving to enhance this feeling, making the photos even more shareable.
Look out for our shop in shop and photo booth as it makes its way through Madrid and Barcelona.