Sodastream US billboard campaign

Together with our partner company Papush, we produced and designed Sodastream’s US 2015 summer billboards campaign, that introduced the brand’s new strategy: Focusing on the creativity and individuality of the man or woman operating the Sodastream machine, under the slogan “Be a sparkling water maker”.

Papush produced the campaign, and orchestrated the media buying and planning in wide distribution in three central cities: New York, San Francisco and Seattle.

The ads images, that were featured on billboards and buses, were designed by Allenby Studio and Hooligans. Allenby Studio carried out and executed all the campaign’s designs and format adaptations.